Friday, April 23, 2010
Thursday, April 8, 2010
The Cost of a Quote / Sale?
What does it cost in your agency to give a quote?
I'm not talking about overhead & processing, I'm talking about the # of quotes from a single source of advertising.
For example, if your Yellow Page ad costs $500 per month and you get 20 quotes from that ad, the pure cost of the quote is $25.00 ($500 divided by 20)
I'm kicking around the idea of paying my current customers $10.00 for each policy sold through their referring my agency to their friends.
It's against the law to pay a policyholder to buy a policy (rebating) but I see no law against paying someone to market on my behalf.
What are your thoughts?
I'm not talking about overhead & processing, I'm talking about the # of quotes from a single source of advertising.
For example, if your Yellow Page ad costs $500 per month and you get 20 quotes from that ad, the pure cost of the quote is $25.00 ($500 divided by 20)
I'm kicking around the idea of paying my current customers $10.00 for each policy sold through their referring my agency to their friends.
It's against the law to pay a policyholder to buy a policy (rebating) but I see no law against paying someone to market on my behalf.
What are your thoughts?
Monday, February 8, 2010
Wednesday, February 3, 2010
Facebook's list of common advertiser mistakes
Facebook has a great article on advertising mistakes.
Check it out at http://www.facebook.com/ads/mistakes.php
Check it out at http://www.facebook.com/ads/mistakes.php
Tuesday, January 26, 2010
Want some free advertising?
Create a YouTube video and post it on your website.
Check out this great video from Trevco Insurance
http://www.youtube.com/watch?v=nMhObzLA_yM
You'll learn how to do it at the Insurance Agent Internet Marketing Boot Camp in Franklin, TN on February 8 -9.
Check out this great video from Trevco Insurance
http://www.youtube.com/watch?v=nMhObzLA_yM
You'll learn how to do it at the Insurance Agent Internet Marketing Boot Camp in Franklin, TN on February 8 -9.
Wednesday, January 20, 2010
Digital Office Billboard
I use pictures of my grandchildren as a slideshow for my computer when it is not being used
It’s quite easy to create if you know how to do it
Looking at it this morning gave me a great idea for an inexpensive (read: zero cost) in-office promotion for your independent agents.
It seems most agencies have unused computers sitting on unused desks. Why not put them to work?
If your agents had them available, they could install pictures of products and / or services on the unused computer, set up a slideshow, turn the monitor toward the sitting area and let it run non-stop.
If they want to get a little fancy, the agents can copy the pictures to a memory card or thumb drive and use a digital photo frame that faces the customers while they are being serviced.
I thought about creating the pictures myself but thought I would invite the collective expertise of our industry.
I am assembling pictures of different product lines for agents to download along with instructions on how to set up My Pictures Slideshow.
Feel free to send to me in .jpg any of the promo pictures you would like to be available.
It’s OK to include your company logo but please remember this is all about the agency’s success, not promoting your company.
I suggest you superimpose wording such as “Did You Know We Sell …” or “Ask Us About …” somewhere on the picture.
I welcome your ideas on how we can help our customers be more successful.
It’s quite easy to create if you know how to do it
Looking at it this morning gave me a great idea for an inexpensive (read: zero cost) in-office promotion for your independent agents.
It seems most agencies have unused computers sitting on unused desks. Why not put them to work?
If your agents had them available, they could install pictures of products and / or services on the unused computer, set up a slideshow, turn the monitor toward the sitting area and let it run non-stop.
If they want to get a little fancy, the agents can copy the pictures to a memory card or thumb drive and use a digital photo frame that faces the customers while they are being serviced.
I thought about creating the pictures myself but thought I would invite the collective expertise of our industry.
I am assembling pictures of different product lines for agents to download along with instructions on how to set up My Pictures Slideshow.
Feel free to send to me in .jpg any of the promo pictures you would like to be available.
It’s OK to include your company logo but please remember this is all about the agency’s success, not promoting your company.
I suggest you superimpose wording such as “Did You Know We Sell …” or “Ask Us About …” somewhere on the picture.
I welcome your ideas on how we can help our customers be more successful.
Monday, January 18, 2010
Maximizing Your Social Networking
Maximizing Your Social Networking: Free Online Webinar (60 minutes)
What you need to know about marketing your business and connecting to your customers through the social networks
What you need to know about marketing your business and connecting to your customers through the social networks
- Take your current social networking to a new level
- Leverage what you're already doing on-line
- Create a fan base to further promote your business
- Tips on what works and what doesn't, when it comes to Twitter, Blogs, FaceBook, etc.
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