Friday, December 10, 2010
Tuesday, December 7, 2010
Wednesday, November 24, 2010
Thursday, October 28, 2010
Thursday, September 23, 2010
Thursday, September 2, 2010
Thursday, July 29, 2010
Thursday, July 22, 2010
Monday, July 12, 2010
Tuesday, May 11, 2010
Thursday, May 6, 2010
Friday, April 23, 2010
Thursday, April 8, 2010
I'm not talking about overhead & processing, I'm talking about the # of quotes from a single source of advertising.
For example, if your Yellow Page ad costs $500 per month and you get 20 quotes from that ad, the pure cost of the quote is $25.00 ($500 divided by 20)
I'm kicking around the idea of paying my current customers $10.00 for each policy sold through their referring my agency to their friends.
It's against the law to pay a policyholder to buy a policy (rebating) but I see no law against paying someone to market on my behalf.
What are your thoughts?
Wednesday, February 3, 2010
Tuesday, January 26, 2010
Check out this great video from Trevco Insurance
You'll learn how to do it at the Insurance Agent Internet Marketing Boot Camp in Franklin, TN on February 8 -9.
Wednesday, January 20, 2010
It’s quite easy to create if you know how to do it
Looking at it this morning gave me a great idea for an inexpensive (read: zero cost) in-office promotion for your independent agents.
It seems most agencies have unused computers sitting on unused desks. Why not put them to work?
If your agents had them available, they could install pictures of products and / or services on the unused computer, set up a slideshow, turn the monitor toward the sitting area and let it run non-stop.
If they want to get a little fancy, the agents can copy the pictures to a memory card or thumb drive and use a digital photo frame that faces the customers while they are being serviced.
I thought about creating the pictures myself but thought I would invite the collective expertise of our industry.
I am assembling pictures of different product lines for agents to download along with instructions on how to set up My Pictures Slideshow.
Feel free to send to me in .jpg any of the promo pictures you would like to be available.
It’s OK to include your company logo but please remember this is all about the agency’s success, not promoting your company.
I suggest you superimpose wording such as “Did You Know We Sell …” or “Ask Us About …” somewhere on the picture.
I welcome your ideas on how we can help our customers be more successful.
Monday, January 18, 2010
What you need to know about marketing your business and connecting to your customers through the social networks
- Take your current social networking to a new level
- Leverage what you're already doing on-line
- Create a fan base to further promote your business
- Tips on what works and what doesn't, when it comes to Twitter, Blogs, FaceBook, etc.
Sunday, January 17, 2010
I’m so looking forward to the Insurance Agency Internet Boot Camp that will be held in Franklin, TN on February 8 -9.
I have gathered several PDF booklets on Internet Marketing and will burn a CD copy for all attendees at the Agency Boot Camp.
- 11 Steps to create a successful Web Site
- Website Traffic Secrets
- The Ultimate Web Site Builder's Toolkit
- Social Media for Small Business
- The Keyword Research Bible
In the meantime, if you are a member of Auto Insurance Agents of NC or Georgia Insurance Agents Alliance or a subscriber to Agents First!, feel free to download them in the Exclusive Section of “Tips ‘n Tools”.
Saturday, January 16, 2010
Look for many of our carriers to roll out "Consumer Portals" which allow visitors to "quote, buy & print" when visiting the Independent Agent's website.
A select group of Georgia's Auto Insurance Agents already have the ability to do so with at least two of the newest auto insurance companies to enter Georgia.
Want an Auto Insurance Quote in 5 seconds or less?
Want to "buy & print" in less than 5 minutes?
Check out the ease of use in the demo website at http://agentdemo.santafeinsurance.net/.
Use any Georgia Zip Code you wish. Use mine ... 30114 ... if you don't have quick access to Georgia Zip Codes.
Feel free to "buy" the policy since it is demo purposes only. I used 123456789 when it asked for Driver's License & Credit Card info.
I welcome your thoughts and will publish them in an upcoming FYI Express.
If you wish to remain anonymous in print, just say so.
I have yet to betray a confidence.
Eddie K. Emmett