Tuesday, January 26, 2010

Want some free advertising?

Create a YouTube video and post it on your website.

Check out this great video from Trevco Insurance

You'll learn how to do it at the Insurance Agent Internet Marketing Boot Camp in Franklin, TN on February 8 -9.

Wednesday, January 20, 2010

Digital Office Billboard

I use pictures of my grandchildren as a slideshow for my computer when it is not being used

It’s quite easy to create if you know how to do it

Looking at it this morning gave me a great idea for an inexpensive (read: zero cost) in-office promotion for your independent agents.

It seems most agencies have unused computers sitting on unused desks. Why not put them to work?

If your agents had them available, they could install pictures of products and / or services on the unused computer, set up a slideshow, turn the monitor toward the sitting area and let it run non-stop.

If they want to get a little fancy, the agents can copy the pictures to a memory card or thumb drive and use a digital photo frame that faces the customers while they are being serviced.

I thought about creating the pictures myself but thought I would invite the collective expertise of our industry.

I am assembling pictures of different product lines for agents to download along with instructions on how to set up My Pictures Slideshow.

Feel free to send to me in .jpg any of the promo pictures you would like to be available.

It’s OK to include your company logo but please remember this is all about the agency’s success, not promoting your company.

I suggest you superimpose wording such as “Did You Know We Sell …” or “Ask Us About …” somewhere on the picture.

I welcome your ideas on how we can help our customers be more successful.

Monday, January 18, 2010

Maximizing Your Social Networking

Maximizing Your Social Networking: Free Online Webinar (60 minutes)

What you need to know about marketing your business and connecting to your customers through the social networks
  • Take your current social networking to a new level
  • Leverage what you're already doing on-line
  • Create a fan base to further promote your business
  • Tips on what works and what doesn't, when it comes to Twitter, Blogs, FaceBook, etc.

Sunday, January 17, 2010

Internet Marketing Booklets

I’m so looking forward to the Insurance Agency Internet Boot Camp that will be held in Franklin, TN on February 8 -9.

I have gathered several PDF booklets on Internet Marketing and will burn a CD copy for all attendees at the Agency Boot Camp.

  • 11 Steps to create a successful Web Site
  • Website Traffic Secrets
  • The Ultimate Web Site Builder's Toolkit
  • Social Media for Small Business
  • The Keyword Research Bible

In the meantime, if you are a member of Auto Insurance Agents of NC or Georgia Insurance Agents Alliance or a subscriber to Agents First!, feel free to download them in the Exclusive Section of “Tips ‘n Tools”.


Saturday, January 16, 2010

Level the Playing Field in 2010

2010 will be the year that Independent Insurance Agents level the Insurance Marketing playing field.

Look for many of our carriers to roll out "Consumer Portals" which allow visitors to "quote, buy & print" when visiting the Independent Agent's website.

A select group of Georgia's Auto Insurance Agents already have the ability to do so with at least two of the newest auto insurance companies to enter Georgia.

Want an Auto Insurance Quote in 5 seconds or less?
Want to "buy & print" in less than 5 minutes?

Check out the ease of use in the demo website at http://agentdemo.santafeinsurance.net/.

Use any Georgia Zip Code you wish. Use mine ... 30114 ... if you don't have quick access to Georgia Zip Codes.

Feel free to "buy" the policy since it is demo purposes only. I used 123456789 when it asked for Driver's License & Credit Card info.

I welcome your thoughts and will publish them in an upcoming FYI Express.

If you wish to remain anonymous in print, just say so.

I have yet to betray a confidence.

Eddie K. Emmett
FYI Express